Meta titles and meta descriptions are typically the first encounter a user has with your page when searching on Google. When well written, they can increase the traffic to your page.
The meta title specifies the title of a webpage and appears as the clickable headline for the search results displayed in search engines. Here are some tips on how to use meta titles on your page:
- For software & hardware pages, the meta title should include your product name and if possible, also your company name
- For solution service pages, the meta title should focus on the Area of Practice selected for that page and if possible, also include your company name
- Include the main keywords that your primary target audience would use to find your product or service
- Keep it as short and specific as possible. Preferably below 60 characters to avoid your text being cut off in the search engines
The meta description provides a summary of a webpage and is often displayed below the meta title in the search results displayed in search engines.
Here are some tips on how to use meta descriptions on your page:
- The meta description should be a short summary of your page as this will send a positive relevancy signal to the search engines. For instance, your meta description should put emphasis on your value propositions and how your product or service connects with Milestone XProtect if this is also clearly described on your content page
- Make sure that the main keywords your primary target audience would use to find your product or service are included, both on your page and in your meta description
- Keep your meta descriptions long enough to be sufficiently descriptive, but ideally below 160 characters to avoid your text being cut off in the search engines