One thing is clear, however, businesses would not have been able to quickly adapt to the changes that came about last year once the coronavirus began to take hold in Europe and the U.S. had it not been for video technology. From communications to security and safety applications, video played an integral role in keeping organizations up and running throughout the pandemic.
In fact, video has become so integral to our daily lives that Kenneth Hune Petersen, Chief Sales and Marketing Officer for Milestone Systems, asserted during a presentation at this year’s annual MIPS conference, which was held virtually for the first time, that video is this century’s electricity in terms of its technological importance. For example, Petersen said that people at the turn of the 20th century had no idea about they ways in which we leverage electricity today.
“They thought the big thing was that you didn’t have to use a candle,” Petersen says. “In the early 20th century, electricity was the new next (big thing). The early pioneers didn’t see electric candles, they saw possibilities.”
Similarly, Petersen says that we have only begun to scratch the surface when it comes to the possibilities presented by video technology and that there is so much more that can be done with it than simply rendering images on a screen.
“One of the things that worked for us throughout 2020 was the sale of software maintenance we call ‘Care.’ We ran a campaign around it and there was definitely an appetite because it is something systems integrators could sell during this crisis and it was also a value that end-users could consume – getting updates to their software,” he says. “If you think about that, you would assume that cloud delivery systems would also work pretty well in the same environment because of the lower touch, assuming the equipment is in place that’s a service that can continue to deliver results. I think we’ve accelerated the discussion around how off-prem can complement the on-prem solutions, not to replace – I don’t think our market is at that point in large part – but certainly I think there is a bigger appetite for having the flexibility to having both in the equation.”
For this reason, Palmquist says that that market must take steps to ensure that video surveillance products are used responsibly and ethically.
“I think there is a fantastic opportunity coming our way with both new players with new ideas and new funding, but also with a younger generation of people who are thinking different, working different, networking in a different way, and challenging the status quo of everything that is normal in this industry,” he says. “I’m really encouraged to see the next generation of young people that are going to take control and run this industry and, I think, run it in a completely different direction with quite a bit different thinking.”
The article was originally published on Security Infowatch.com.