Written by Larry Anderson, Editor, Source Security
Large companies like Milestone also have to think local and act local in a global market. Implementing Milestone’s global strategy in the EMEA region involves a local approach for each region -- investment in training, demo facilities, marketing materials, more resources, and native speaking employees. “We understand the market needs of each locale in a very detailed way,” says Thomas Lausten, Milestone’s vice president, EMEA. “We develop each market in response to data we receive from talking to more end users -- what is the essential piece in a VMS for retail, or other verticals?” Milestone adapts to each area’s need with information gleaned by talking to customers, integrators and consultants, and from feedback about where they are succeeding. More R&D enables a fast response to localised needs.
However, there are universal needs across multiple localities: “We need to be easy to deploy, and everything needs to be based on scalability,” says Lausten. “We grow with existing partners, who are becoming bigger and bigger.”
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