This article was published in Installation Magazine.
Glaxo Smithkline (GSK), the company behind brands such as Sensodyne, Panadol and Nicorette is using Milestone video management software to study shopping behavior in retail stores. They have created "The Consumer Healthcare Shopper Science Lab" which is a facility that uses audiovisual technology to facilitate and accelerate the study of shopper behavior.
By using a virtual shop environment in place of a full-size mock-up of a supermarket shelf or a pharmacy counter, GSK can get feedback on shopper reactions to potential new products much more quickly and easily - speeding the development process and saving on costs - because, for instance, no dummy packaging has to be printed.
The solution won the 2014 Install Awards.
Read the full case story about Glaxo SmithKline.
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