“As we see more video deployments being rolled out to support Asia’s economic rebound, the security industry will need to come together to unearth the untapped potential of these solutions,” explains Benjamin Low, Regional VP for APAC at Milestone Systems. “In 2021 and beyond, we will gear up for opportunities to come and encourage our partner community to do the same - look beyond present barriers and see the inevitable need to prepare the industry for change.”New competitive offerings to beat a tough market
Bringing the hardware and software to a single window for service and support would help partners, and their customers efficiently meet the rapidly evolving market requirements. As more and more businesses look towards video technology for operational support, Milestone’s new lineup could be the need of the hour.
Bjorn Skou Eilertsen, Chief Technology Officer at Milestone Systems, also pointed out that for its flagship product, XProtect, the company is working towards an updated authentication technology.
Combined with the newly launched Experience Center in Singapore, this initiative would allow customers to get a complete understanding of how Milestone’s VMS can meet their unique requirements.
- Smart and safe cities
“Video analytics can be deployed in tight-knit cities to ensure people adhere to social distancing rules,” Low said. “Additionally, integrating them with crowd and traffic control solutions can help identify gathering or overcrowding, redirecting people to safer spaces or routes while reminding them of social distancing rules.”
In the long term, video analytics can even go beyond addressing public safety and help cities solve their transportation challenges, implement smooth mobility, and build more environmentally friendly infrastructure.
“Video analytics can also help transport companies monitor footfall and traffic in roads and other areas such as rail stations, to ensure social distancing can happen and reduce potential overcrowding in popular destinations,” Low added. “In busy road areas, video can monitor for high-traffic and open or close lanes in response.”
It can also open lanes solely for emergency vehicles - and even integrate with a hospital’s (or any other location’s) access control system to reduce emergency response times.
“VMS has offered retailers a competitive edge during these trying times,” Low pointed out. “These capabilities provide businesses with key insights such as demographics, footfall, hotspots, or dwell time, adding another layer towards the VMS’ value proposition.”
Besides such advantages, what drives this vertical is the lowering cost barrier. Retailers are beginning to see how video technology investments make good business sense, given the cost savings and value it can return in the long run.
Combined with distributed cloud, this would help businesses become more agile in a rapidly changing world.
“Technologies are evolving fast and are becoming easily accessible,” Eilertsen continued. “We notice that customers are adopting these technologies quickly because they value flexibility, efficiency, and modular thinking. It also provides customers the freedom of choice, not only from a technological but increasingly also from a business point of view.”
Finally, digital ethics, as the name suggests, is the responsible use of technology. The concept of ethics is slightly vague in the commercial world that prefers to use the term “standards.” Standards are straightforward and can be enforced by an objective third-party. Ethics comes from within, which means companies themselves have to identify and implement them.
Eilertsen gave a practical example of how Milestone tackles digital ethics. In 2017, Milestone had co-authored the Copenhagen Letter, outlining the power of technology and the moral challenges the world is increasingly facing, including some of the unintended consequences of digital innovation.
Low concluded that in a world of changing circumstances, our digital future must go beyond security. This means not just leading in the VMS space but also as responsible users of technology, where the well-being of people and their privacy is prioritized. Eilersten calls it an organic change of our technology stack and propositions.
In APAC, Milestone has already started working with its partners to support healthcare and helping the vulnerable sections of society. Customers can expect to see more such initiatives as the situation and technologies evolve.
Milestone marches ahead with megatrends and vertical solutions was first published in asmag.com.