A survey conducted by the International Live Events Association (ILEA) with around 300 firms in Dubai found that businesses lost between Dhs2.8 billion and Dhs5.5 billion due to the pandemic. Over 2,000 firms working in the sporting and events sector were severely affected, along with symbiotic companies such as tour operators and wedding planners. And not to forget, the thousands of freelancers.
Each cancellation claims jobsPerformers and attendees need to be vaccinated, adhere to social distancing guidelines, and wear masks. There needs to be a way that sporting events and other activities can reopen safely and efficiently without causing a third wave.
Throughout the pandemic, technology has come to the fore to help keep people safe and businesses to stay afloat. Indeed, the use of video and sensor technology can help the event and sports sector to keep people comply with the new health and safety regulations.
Companies can also monitor the number of attendees at a venue, and this is not just by headcount but through video-based access control. With this, we can determine the number of persons to allow in the venue. The ‘one in, one out’ feature alerts attendees when they can enter the venue, which can easily be achieved through a ‘traffic light’, for instance.
Automatic door control can add more functionality to access control. This feature comes in handy if the venues’ automatic doors installed. The doors can be managed from an integrated door control system. This door automatically closes if the number of attendees reaches the maximum count and unlocks when the set number of individuals leave the venue.
In any event, people will likely stand or sit close to each other. Can we help but avoid this? Video technology offers yet another solid solution. There are applications explicitly developed to detect when people are too close to one another or break the set safe distance guidelines in venues. In such a case, an alarm sets off promptly.
We can also leverage technology to intelligently determine highly frequented sections of a venue - where there is an excess number of individuals. Heat maps, alias thermal maps, are extracted from camera footage.
As a result, you can see where customer traffic is high and alarming. This way, sports and event managers can determine red zones in the venues and determine safer routes or depopulate the area, accordingly, to discourage close contact.
With events such as GITEX, GISEC, and the upcoming T20 cricket World Cup, events can take advantage of video technology to ensure safety but also to gain a competitive edge and boost operational efficiency in the events and sport sector. This will help gain the people's trust and participation, which is what every business in Dubai is yearning for.