January 22, 2020
James Eastwood will work closely with upper-level managers and the sales team in the Americas to identify channel and customer specific marketing opportunities that drive sales and brand awareness across North, Central, and South America.
Milestone Systems, a leading provider of open platform video management, announces that James Eastwood joined its Americas leadership team as the new director of regional marketing. Eastwood’s primary responsibilities include direct oversight of Milestone’s regional marketing program (such as brand management, demand generation, event marketing, and sales enablement), as well as leadership and mentoring to the regional marketing team.
Eastwood has spent over two decades in the marketing industry, with an emphasis on leading teams to develop and implement integrated marketing strategies that build awareness, elevate brand perception, drive demand generation, and help achieve revenue results. Eastwood has served in a variety of roles for such respected brands as Adidas America, Major League Soccer, and The Oregonian. Most recently, he worked with the University of Oregon to develop a multichannel digital marketing strategy to help increase awareness of University of Oregon programs in target markets and grow undergraduate student recruitment.