What is BriefCam video analytics software and who is it for?

May 05, 2025

In a world with cameras at every corner, we capture more video data than we could ever consume. Therefore, the challenge no longer lies in capturing video footage, but in making sense of the vast data it produces and turning it into something useful. Sound familiar? That’s because regardless of your industry, you need the actionable insights held in your video data. BriefCam, Milestone’s comprehensive video analytics software, helps you do just that by transforming unstructured video into searchable, actionable and quantifiable intelligence for your organization. This article will explore the core components of BriefCam, outline who it’s for, discuss the benefits of pairing BriefCam with XProtect and conclude with relevant Q&A.

Transforming video into intelligence

You’ve invested in advanced video surveillance systems to protect people, property and assets, but the real value of video lies in how quickly and accurately you can extract and act upon the insights you derive from it. Manually reviewing footage is time-consuming, resource-intensive and often ineffective. BriefCam solves this challenge by applying advanced artificial intelligence and deep learning technologies to simplify video search and alerting, uncover hidden patterns, and deliver faster, more effective response.

BriefCam video analytics software also provides users with its patented VIDEO SYNOPSIS® technology, which condenses hours of recorded footage into short, easily reviewable video segments. By overlaying objects and activity that occurred at different times within a single scene, investigators can analyze more data in less time—without sacrificing situational context or missing critical details.

Whether you’re conducting an investigation, monitoring live events or analyzing long-term trends, BriefCam’s intelligent video analytics turns your video into searchable, actionable and quantifiable intelligence.

Core modules of the BriefCam platform

BriefCam video analytics software is built around three powerful, purpose-driven modules: REVIEW, RESPOND and RESEARCH. Each one delivers advanced capabilities for transforming video into actionable intelligence—whether you’re investigating incidents, monitoring events in real time or analyzing long-term trends.

Together, these modules create one of the most comprehensive video analytics solutions on the market, enabling organizations to unlock greater value from their existing video infrastructure.

Let’s explore each module and how it helps drive better outcomes across security, operations, and strategic planning.

REVIEW: Accelerate investigations with intelligent video search

BriefCam REVIEW empowers users to pinpoint objects and events of interest to accelerate time to target and drive more efficient post-event investigations. By transforming hours of raw footage into minutes of actionable data, REVIEW enables faster decision-making and dramatically reduces investigation time.

Filter video using your own custom class, like yellow taxis, with REVIEW.

With REVIEW, users can:

  • Conduct cross-camera search and filtering: Simultaneously search across multiple cameras based on an ever-expanding set of object classes and attributes—including people, vehicles, bags, and more.
     
  • Utilize patented VIDEO SYNOPSIS technology: Condense hours of footage into shorter segments by simultaneously presenting objects and events that occurred at different times while preserving the original context.
     
  • Refine search results with precision controls: Use advanced filtering tools to narrow down results by filter tolerance, object density, speed and direction.
     
  • Leverage visual layers for deeper scene understanding: Generate intuitive heatmaps to enhance scene understanding of complex patterns in activity levels, dwell time, common paths and background changes.
     
  • Support effective case management and collaboration: Organize video assets, bookmark key objects of interest, summarize case findings and export comprehensive reports to enable dynamic collaboration and continuity. 
RESPOND: Elevate situational awareness with real-time alerting

BriefCam RESPOND empowers you to proactively monitor environments and react to unfolding events with real-time, rule-based alerts. By leveraging complex combinations of object classification and recognition filters, RESPOND delivers time-sensitive intelligence that enhances situational awareness and enables rapid decision-making.

Trigger alerts when a predefined occupancy thresholds are surpassed with RESPOND

With RESPOND, users can:

  • Trigger real-time alerts based on intelligent filters: Configure alerting rules using advanced object classifications, behavior patterns and recognition filters—such as face matching, license plate recognition, line crossing and object detection—to identify critical activity as it happens.
     
  • Balance sensitivity with accuracy and efficiency: Fine-tune alert settings to minimize false positives while ensuring relevant incidents are never missed. RESPOND supports watchlist management for face and license plate recognition, enabling high-priority alerts for persons or vehicles of interest.
     
  • Integrate seamlessly with leading VMS and security platforms: In addition to native support for Milestone XProtect, BriefCam works with over 20 leading video management systems so you can easily add advanced analytics into your current infrastructure.
     
  • Drive better outcomes through proactive awareness: Stay ahead of threats and opportunities in real time so you can proactively enhance response for whatever your organization needs, from perimeter protection and identifying unauthorized access to improving the visitor experience and beyond.
RESEARCH: Gain operational intelligence from video data

BriefCam RESEARCH takes intelligent video analytics beyond traditional security applications and delivers strategic business and operational insights. By aggregating and visualizing video data in a fully integrated, highly customizable business intelligence platform, RESEARCH enables organizations to uncover patterns, understand behavior trends and drive data-informed decision-making. From improving customer experiences to optimizing resource allocation and facility usage, RESEARCH empowers teams to enhance efficiency, performance and strategic outcomes across their operations.

Understand how people interact with a space using occupancy and path analysis dashboards in REVIEW

With RESEARCH, you can:

  • Visualize data with intuitive dashboards: Monitor key metrics through interactive, easy-to-use dashboards that display foot traffic, dwell time, hot spots, occupancy levels, demographic segmentation, object movement and interactions.
     
  • Analyze behavior to optimize performance: Identify trends and patterns in how people move through and interact with spaces. Use these insights to optimize layouts, staffing, workflows and operations across diverse industries like retail, healthcare, transportation and education.
     
  • Correlate video with third-party systems: Integrate video analytics with external data sources such as point of sale (POS), time management and access control systems to enhance the value of other existing business systems.
     
  • Generate custom reports for strategic planning: Deliver the most relevant video-driven insights to organizational leadership. Export findings for broader organizational use or import into external platforms for deeper analysis and long-term planning.
Who is BriefCam for?

BriefCam’s video analytics software serves organizations of all sizes across a wide range of industries. Whether you’re looking to enhance site security, streamline investigations or extract strategic business intelligence, BriefCam offers scalable, flexible solutions that adapt to your operational needs.

 Scalable solutions for all organization type

  • Law enforcement and public safety organizations: Implement and deliver essential video analytics capabilities without requiring extensive infrastructure or IT overhead, enabling safety professionals quickly deploy solutions regardless of existing technical resources. BriefCam's flexible deployment options allow agencies to start with core analytics functions and expand capabilities as budgets and needs evolve.
     
  • Large enterprises and multi-site organizations: Easily integrate BriefCam into existing enterprise video environments and support growth across multiple locations. As your needs evolve, BriefCam scales effortlessly, so you can expand camera coverage and analytics capabilities without disrupting your current setup.

Flexible deployment architectures

  • Standalone architecture: Ideal for single-site environments, offering comprehensive analytics capabilities within a simplified, locally managed deployment.
  • Distributed architecture: Best suited for multi-site organizations, enabling centralized control and analysis of video data across diverse geographies.
Industries using BriefCam video analytics software
  • Law enforcement & public safety: Accelerate investigations, identify persons or vehicles of interest and maintain situational awareness across city-wide or campus-wide systems.
     
  • Retail & shopping centers: Analyze foot traffic, understand customer flow and optimize staffing and store layouts based on behavioral trends.
     
  • Transportation & logistics: Monitor traffic flow and safety, manage incidents in real-time and improve operational coordination across transit systems.
     
  • Education institutions: Secure school and university campuses with proactive alerting and facility usage insights.
     
  • Healthcare facilities: Protect patients and staff, monitor critical zones like emergency departments and streamline operational efficiency.
     
  • Manufacturing & industrial sites: Ensure regulatory compliance, enhance worker safety, and analyze production environments for process improvements.
     
  • Hospitality & entertainment venues: Manage large crowds, enhance guest experience and evaluate visitor engagement during peak times or events.
     
  • Financial institutions: Improve physical security, detect suspicious behavior and meet regulatory requirements with enhanced video intelligence.

By accommodating diverse industry requirements and organizational scales, BriefCam ensures that every organization, regardless of size, sector or infrastructure, can maximize the value of their video surveillance systems.

A complete video solution with BriefCam + XProtect

While BriefCam delivers industry-leading video analytics as a standalone platform or alongside any video management software, pairing it with Milestone XProtect unlocks a particularly seamless and scalable solution for transforming video into intelligence. Together, these technologies deliver a unified, end-to-end ecosystem for managing, analyzing and acting on video data.

Access BriefCam modules, like REVIEW, from the XProtect interface to further enhance investigation efficiency.

When combined, BriefCam and XProtect provide:

  • Seamless workflow: Access BriefCam analytics directly from the XProtect interface. This reduces time to insight by eliminating the need to toggle between systems.
     
  • Scalability: Whether adding new cameras, users or sites, grow your system with confidence without disrupting existing workflows.

  • Enhanced functionality: Gain a comprehensive surveillance and analysis of your environment by leveraging the strengths of both platforms. 
Why choose BriefCam over other video analytics software?

Comprehensive, single-platform solution
Unlike competitors offering point solutions, BriefCam delivers a complete video analytics ecosystem in one unified platform. From forensic investigation to real-time alerting and business intelligence -- everything you need is integrated into a single, intuitive interface, eliminating the complexity and cost of managing multiple specialized tools.

Field-proven reliability
BriefCam's technology has been implemented globally in a wide range of real-world settings. The system performs with high accurately across different camera types and challenging environmental conditions. Whether dealing with varying lighting, weather changes or different quality camera feeds, the platform maintains reliable, consistent performance.

Open platform architecture
BriefCam's commitment to an open platform approach ensures seamless integration with your existing VMS investments and growing security ecosystem. This flexibility allows organizations to maximize current technology investments while easily scaling analytics capabilities as needs evolve.

Q&A

How can video analytics integrate with our existing security investments?
BriefCam is designed to work with your current infrastructure so you can enhance your security capabilities without replacing your existing camera network or VMS. BriefCam integrates with any video management system while offering especially seamless operation with Milestone XProtect.

What types of organizations benefit most from video analytics?
Video analytics delivers value across numerous sectors including retail, transportation hubs, campuses, manufacturing facilities, smart cities, healthcare institutions and public safety agencies. Any organization with a surveillance infrastructure that needs to transform passive video into actionable intelligence can benefit.

Does my organization need to be a certain size to justify video analytics?
Video analytics solutions like BriefCam are designed to scale for organizations of all sizes. What matters more is your video security objectives and pain points. Even smaller operations with just a handful of cameras can see significant ROI when addressing specific challenges like optimizing operations or identifying cause of shrinkage.

Which security challenges do video analytics address?
Video analytics addresses numerous challenges including reducing investigation time from hours to minutes, enabling proactive threat detection, identifying behavioral anomalies, managing occupancy levels, ensuring compliance with safety protocols and providing quantifiable data for security ROI calculations.

See for yourself why BriefCam is considered one of the best video analytics software options available today, please book a one-on-one demo!

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