Milestone Systems strengthens the Executive Leadership Team (ELT) with the appointment of Mette Mai Maarup as Executive Vice President of Strategy, Communications & Branding.
Mette Mai Maarup’s appointment as Executive Vice President and to Milestone’s Executive Leadership Team reflects the ambition to further elevate strategy, communications, and branding as key drivers of Milestone’s continued growth in an increasingly data- and AI-driven technology landscape.
Acting CEO Jeppe Frandsen says:
“Milestone is entering an exciting new chapter, where a strong strategic direction, a clear voice, and a distinctive brand are crucial for success. In the last six years, Mette has played a pivotal role in shaping our strategy, setting our direction, and driving execution across the business. I am delighted to welcome her to the Executive Leadership Team and look forward to her continued valuable contributions as we accelerate our ambitions for the future.”
Since joining Milestone in 2020, Mette Mai Maarup has held several key leadership positions, including Director of Strategy Execution and Vice President of Strategy & Corporate Development.
In addition to the appointment as Executive Vice President, Mette will continue to serve the role as Managing Director, Commercial, at brighter AI, where she leads the commercial strategy for Milestone’s Data & AI services.
Mette Mai Maarup says:
“Video technology is evolving rapidly, opening new ways for customers and partners to create value and make a real difference. At Milestone, we have a strong foundation and a clear ambition to shape this journey. It requires clear strategy, strong communication, and a credible brand to help navigate the change responsibly. I’m excited to work even more closely with colleagues and partners to shape Milestone’s next phase of growth and impact.”
Mette holds an MSc and a BSc in Economics & Business Administration and has previously worked eight years at QVARTZ consultancy. Read her full bio here.
Milestone Systems is a world leader in data-driven video technology used in industries as diverse as manufacturing, airports, law enforcement, retail, and traffic management. We provide a clear picture of how to create a safer, better and more prosperous world. Our product suite includes XProtect video management software, BriefCam AI-powered analytics, and Arcules cloud VSaaS. It helps our customers learn from the past, understand the present, and predict the future. Milestone is also advancing responsible Vision AI through Project Hafnia, the world's largest regulatory-compliant video data library, and brighter AI anonymization technology. Founded in 1998 and headquartered in Copenhagen, Milestone employs more than 1,500 people worldwide and has been an independent company in the Canon Group since 2014.
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