Written by Rodney Bosch.
If you are familiar with Milestone Systems then you also know the leading VMS specialist has long branded itself — indelibly — as the open platform company. But now there’s been an evolution of sorts to that namesake. Enter the open platform community. The new tagline was revealed Tuesday at the Milestone Integration Platform Symposium (MIPS), a two-day learning and networking affair held here through Wednesday at the Talking Stick Resort.
SSI Senior Editor Rodney Bosch is attending the conference. He caught up with Greg Willmarth, Milestone’s manager of learning and performance, to hear more about the redefining of the corporate moniker and the inspiration behind it. As you can listen to Willmarth explain in this brief podcast, this isn’t simply an empty marketing ploy. The company has worked diligently to expand its purview of the channel in order to maximize growth and ultimately better serve end customers.
“It’s beyond just being able to technically install our products. It expands into being able to design a solution … [by] leveraging all of our technology partners. We want to leverage our access control partners, our video analytics partners, to solve those challenges that our customers have,” Willmarth explained. “That is where Milestone is really starting to push and really lead the industry in saying, ‘It’s not enough to be certified on our technology. We really need you to be certified in all of the technologies of our open platform community.”
Listen to the full podcast of Greg Willmart about learning and performance strategy of Milestone Systems.