The interest in sports didn’t skip a generation, and Alberto is not only a sports fan but also quite the cyclist himself.
“A passion I certainly got from my dad,” says Alberto and explains how cycling gives him an opportunity to both enjoy the outdoors and open air while setting ambitious targets that he’ll do everything in his power to reach. Just like in other aspects of life.
However, his approach to cycling has changed drastically through the years.
“In the past I only focused on speed and endurance, cycling 150-200 kilometers with a speed of at least 35-38 km per hour. Nowadays I see cycling much more as a possibility to visit new places, go unusual routes and see different landscapes, while speed itself is not that important. Today, I wouldn’t even consider trading all the things you see while biking for more speed.”
“The past year has had a strong impact on us all. I always do my best to see the glass half full and accordingly I think the challenges we’ve been going through have given us multiple learnings we need to treasure for the future,” says Alberto, who lives with his wife Anna and their two kids aged 16 and 11.
“I was used to traveling a lot and sometimes I was on the road four to five days a week. I must admit that it was very strange to suddenly go from that to working from home all day, every day. Honestly, I had never thought that could happen!”
After a full year of different routines, restrictions and various challenges, Alberto says that despite everything it can be a good opportunity for us all to rethink our lives and our real priorities.
“I’ve realized that the speed we were used to has sometimes made us lose what is really important. This unexpected and shocking slowdown has given us a chance to put things back in their right place.”
“When I was young my dream was to become an archaeologist,” Alberto answers when asked why he chose this path and adds with a laugh: “And that’s why I studied electronic engineering!”
“Joking apart, on one hand I’ve always had the passion for history, ancient cultures and undiscovered mysteries, and on the other hand I’m fond of innovation, technology, and business. So, you could say that I jumped from the dream of being Indiana Jones, which is why my friends call me Indy, to trying to become a crazy inventor of a time machine!”
After university, Alberto started working in the security sector.
“I started working for Telea, first as a solution engineer and later I became sales manager. From there I went to Cieffe, a small manufacturer of the first digital recorders and IP cameras, in 2005. There I became sales director which meant travelling the world was a big part of the job.”
In 2007, Cieffe was acquired by March Network. There Alberto became VP of EMEA Sales, focusing on creating a strong sales organization, and later VP of Business Development.
“I left March Network in 2011 and joined Dallmeier for a couple of years. After that I decided to become a business consultant, focused on helping small Italian companies to launch their business abroad and to develop their sales organization.”
When asked about the best and the worst job he has had, Alberto thinks for a while before answering: “It’s actually quite difficult to answer this question because, one way or another, I’ve always liked my jobs and I feel like each experience has given me some specific skills that have become useful later.”
“But what makes a job a great one is when teams are involved, and people are motivated to achieve their goals. And that’s exactly why I love my current job where I can see and feel how my teams are growing!”
“Once I had the task of negotiating the complete supply for a refinery. It was to be my first billion deal and after six months hard work everything seemed done. Then, when I came to the customer to close the deal, he asked for an extra discount, which was something I couldn’t give,” Alberto recalls.
“My reaction was something like: ‘Unfortunately I can’t give you an extra discount, but I can guarantee you my sincerest gratitude’ and we closed the deal!” he says and adds: “I was extremely happy with this deal, because I could fell that eventually the customer made his choice based on me, my person and professionality, rather than what I was actually selling him."
“My father was still alive at that time. After the meeting I went directly to the hospital to tell him about it and he was so proud of me. I don’t think anybody can imagine the happiness that gave me."
“Every day I participate in various meetings, not only with the EMEA team, channel partners and technological partners but also with other departments within Milestone, such as marketing, communication, technology group, other regions, and so on. I’m convinced that this strong cooperation between different functions is the key for the entire company’s growth.”
He also explains his responsibility is to define the correct long-term strategy and the best tactics to implement it but emphasizes that he does not believe in micro-managing: “My focus is on growing my team and to support every single team member. I believe that as a leader I must support the growth of my employees, be a good example for others but also to be a guide that fights with and for the team.”
“Of course you can fail, but if you take it as another opportunity to grow, you can learn a lot from it. The only ones who never fail are those who never take any risk! Or as Jeff Bezos would say, failure is experience.”
“To be honest, I chose to join to Milestone because I knew it would be a real challenge!” Alberto answers with a laugh.
“At that time, Milestone was declining in Italy, for many reasons, and I saw joining as an opportunity to prove – mostly to myself – that I was the right choice to give Milestone another opportunity on the market with clear targets and the ambition to achieve them,” he explains and adds that he was also convinced that Milestone was a great company.
In his daily tasks, Alberto says that his number one motivation are the challenges the job brings. “But what really brings the job to life is to be a part of a growing team where passion, professionality, cooperation, hard work and consistency bring us to our goals.”
“My experience is really good so far,” says Alberto when asked about his overall experience of Milestone through his six years on the job, and adds with a smile: “Of course, not everything is perfect – but could you name me one company that does everything right?”
“With that all said, Milestone is a company I would strongly recommend working for!”