How video technology can help businesses stay competitive in pandemic times

The pandemic has forced us to adapt to new realities – one of them being the massive disruption to the global workforce. It has underscored the importance of physical proximity at work and spurred changes in the workplace – many of which are likely to continue long after the crisis has abated. In fact, at the end of 2021, the pandemic is showing strong signs of resurgence. So, it becomes more important to revisit the measures that are needed to keep it at bay.

To their credit, many workplaces have been instrumental in helping curb the spread and mitigate the effects of the pandemic. Organizations have tried to focus on providing a healthy and safe workplace to protect livelihoods and wellbeing of their employees.

Forward-thinking organizations have met the pandemic challenge head on. They have been quick to adapt, innovate and develop new capabilities to continue to remain viable and thrive.

Some industries were more impacted than others

As soon as the pandemic hit, work in computer-based industries like software and marketing went almost entirely remote. Other industries were less fortunate. The pandemic disrupted work areas that required physical proximity and interaction. Categories like retail, hospitality, F&B and travel were the most severely hit. In the longer term too, these categories are likely to continue to be more disrupted.


Even WFH is not the ideal solution

While many do enjoy it, the hard reality for many companies is that remote working is not the best way to promote teamwork and collaboration. Coordinating with multiple people over a video call, while possible, is an inefficient way of tackling work issues because there’s no IRL interaction. Running meetings becomes akin to herding cats – with a dozen people competing for screen time and trying to talk over each other.


Returning to a safe workplace

While remote working and virtual meetings are an accepted alternative, organizations are preparing for the eventual return-to-work scenario by investing in technology that enables and enhances physical safety. One such technology is video and video analytics that continues to play a pivotal part in the changing business landscape.


Keeping the virus at more than an arm’s length

Even as the pandemic threatens to surge again, the intelligent use of video technology can help ensure business continuity. Ranging from distance and mask detection to people counting and from contact tracing to thermal maps, video and video analytics are poised to be instrumental in helping organisations like yours mitigate the effects of the pandemic.

You may already have a video management software (VMS) solution that can be updated and optimized to handle a wide range of new challenges, such as:

  • Detecting and preventing virus spread
  • Ensuring compliance
  • Meeting social distancing requirements
  • Managing crowds and people flow
  • Approaching and guiding people


Deploying technology in the pandemic battle

Over the past two years, we’ve been working with organizations to help them leverage video technology as a robust pandemic response. We’ve put together our learnings into an ebook.

This free ebook is now available to you. In this ebook, you are presented with 14 easy-to-implement, video-based technology applications that can help you create a safe workplace for your employees. And stay competitive.


You will learn how to:

  • Handle the challenges of a pandemic
  • Become less vulnerable by being better prepared
  • Comply with given regulations
  • Help employees and customers feel safe


This ebook is the ultimate guide to running a safer business. Download it now.

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